How do I increase my max bid?

First, you'll need to sign in (if you haven't already done so) and go to My Account. Under your account Dashboard, you will find a list of items you have bid on called My Bids. Look for the item on which you want to increase your Max Bid. To place another bid on that item, just click on its link and you will be taken directly to its detail page, where you can place another bid. From there, it's the exact same process you would have used the first time you bid. Once your bid is placed you will see an alert that says, Thank you for your bid! Your Max Bid setting has been raised!, but the system will not place an actual bid on your behalf until another bidder bids against you.